Finding the right marketing agency for your care home is not only about getting more enquiries. It is about attracting more private-paying families, and working with people who understand the day-to-day challenges of running a care business and who can deliver effective results in a seamless, easy and reliable way.
There are several agencies in the UK that support care providers with your marketing efforts, each with different strengths. As we write this guide, we’ll highlight the best options available, focusing on Care Launch as a specialist agency dedicated to helping care homes, home care providers and retirement living services grow with confidence, by maximising high-quality, private-paying enquiries.
Why the focus on Care launch? Simple. We truly believe we at Care Launch are the best marketing partner for care providers in the UK. We explain why we believe that later, but first…
Why Choosing a Specialist Agency Matters
Marketing in the care sector is unlike any other industry. You are speaking to care seeking families during what is a very emotional and difficult time - especially if they are making the decision to pay for care privately.
There is also growing competition from other care providers. Private-paying families are often unsure whether to choose home care or a care home. In some areas, such as parts of Surrey, you might find five care homes on the same road. If you've built a new care home and don't yet have a waiting list, you're not alone.
For care homes relying on private funded residents, standing out clearly and building trust online is essential. Most families will search and compare online before ever picking up the phone.
Consider internal resources too. You also need to manage your website, keep social media up to date, respond to enquiries, and promote your home to prospective private-pay residents and staff - all while running a busy care service.
A generalist marketing agency might understand digital strategy, but they will not always know what really matters to care providers or the nuances between care services and locations. That is why choosing a care sector specialist can make a real difference.
So what agencies are out there for care providers? Let's start with us here at Care Launch and explain why we believe we are the best option for you.
1. Care Launch
At Care Launch we are a team of expert marketers based in Northampton that works exclusively with care providers. We work best with ambitious residential care homes, home care businesses and retirement communities that are ready to invest to maximise private-paying occupancy / home care clients. We also help care businesses with recruitment and staff retention through employer branding.
Our services to the care sector cover everything from PPC advertising to website design, SEO to video via bespoke strategies tailored to you and your unique needs and objectives.
Why Consider Care Launch?
- Specialist Focus on the Care Sector
We only work with care providers & suppliers. This means our team’s advice, content and strategy are built around the specific needs of the care sector. We have a clear understanding of the pressures on the sector - from recent hikes in National Insurance, Local Authority funding issues and now immigration changes that affect the sector’s recruitment pool significantly. - Full Range of Digital Services
We saw that the care sector did not have a dedicated full-service marketing partner - so we became just that. We have a team of industry leading experts across all digital marketing channels including- Search Engine Optimisation (SEO)
- Pay-Per-Click (PPC) advertising
- Video production & distribution
- Website development
- Social media content and management
- Employer branding and recruitment marketing
- Performance-Based Confidence
We take a results-driven approach. In fact, clients only start paying once they receive their first lead. This gives new clients confidence that they are investing in something with a clear return. Indeed we are well aware of the financial pressures on the sector so 12-24 month contracts can be burdensome and off-putting. That’s why we are one of the only care marketing agencies to offer the option of 30-day rolling terms to reduce risk. Our longest standing clients all started on these terms are still with us years later. - Led by Experience and Sector Knowledge
Care Launch was founded by three marketing professionals — Harry, George and Brendan. Two of the team have spent over 12 years working together across four award-winning agencies. Our director, Brendan, brings 17 years of marketing experience and now also serves as a trustee of a care home in Surrey. This hands-on role gives us a deeper understanding of both the business and day-to-day operations of running a care service.
How Care Launch Works with New Clients
We start with a simple discovery call to learn more about your goals, your services and your current challenges.
After this, they provide a clear proposal with suggested channels, timelines and a plan tailored to your needs. There is no jargon, heavy sales or complicated process, just practical support from people who know the sector well.
Are we as good as we say we are?
You can ask Ashberry Care Homes, our valued clients who have 8 locations across England and Wales, who wanted to improve their occupancy and reach more families online. We developed a multi-channel plan covering SEO, PPC, social media and content. The results included a strong increase in enquiries and up to £1.5 million in additional revenue in one year! You can read the full case study here.
"It's worked extremely well, you've taken approaches to our business that we would never have dreamed of. We've got a nice shiny new website, we're using drone footage and interviewing our care home managers for videos - all sorts of things that really promote each of our homes individually as well as the company." Nigel Denny, CEO, Ashberry Care Homes
Those are our credentials, but what of the other options in the sector?
2. Prosperwell
Prosperwell is a marketing agency that supports health, care and third-sector organisations prominently with paid campaigns. They provide PPC, paid social and sales support. They have plenty of experience working with numerous care providers and have a good reputation for their work with care groups. However, they don’t offer the range of services, so you’d have to work with other partners for channels such as SEO or video.
3. Springup PR
Springup PR is known for its public relations work in the care sector. They help care homes improve their public image and gain media coverage through PR. This can be useful for building reputation and trust. However, like Prosperwell, they are not primarily a performance marketing agency, so care providers looking for regular leads through digital channels may need to use them alongside another agency.
4. Care Connect Marketing
Care Connect Marketing provides website design, paid and SEO support for care homes. Their services are often packaged for smaller providers who want to improve their online presence. While they are accessible and offer practical services, they don’t appear to provide video production or social media services
Ready to maximise your occupancy?
If you are looking for a marketing partner that understands the care sector from the inside, Care Launch is the clear choice. Our work is based on industry-leading marketing experience, a results-driven business model, and real understanding of the day-to-day life of care home operators and home care agencies.
If you’d like to chat about how we can help, please don’t hesitate to get in touch.
