Care Home Website Design

Put your best foot forward with a care home website that is tailored to the needs of your families and their loved ones.

Transform your care home's online presence with professional website design that generates enquiries and elevates your brand.

Care Home Website Design That Drives Occupancy

The right website design can transform your occupancy levels with self-funding families.

Your care home website should showcase everything that makes you exceptional—from your dedicated teams and quality care services to your facilities and the warm environment you provide for residents and their families.

Don't miss out on enquiries. Your website needs to resonate with potential residents and their families from the moment they land on your page.

At Care Launch, our design agency has been building industry-leading websites for care homes for over 10 years. We help care providers transform their website into their most powerful marketing and sales asset.

“Care Launch have been great since we’ve been working with them - they were completely honest with the team about our lack of organic performance from the outset and have since delivered high-quality work that has improved our visibility.”

Claire Fry, Ashberry Healthcare

why not

see for yourself!

Website Design for Care Homes That's Built for Your Audience

Having an online shopfront that demonstrates your care services is very important” - Manjas Lidder, Lidder Care.

Understanding the unique needs of your audience is critical. It influences every stage of your website project. For example, over 70% of over 40s need glasses for reading. This impacts our design approach, from font size to layout, navigation, and structure.

We design and build websites for care homes that strengthen your brand and serve as your complete marketing engine.

Our web design process ensures your care home website not only looks visually appealing but functions seamlessly with responsive design to attract new website traffic, convert enquiries, and provide self-funding families with the information they need.

1

Website planning & strategy

We create a strategy that defines your website’s structure, key features, and user journeys. This includes planning the pages, designing intuitive navigation, and ensuring the site can capture enquiries and engage prospective residents or their families.

2

Design concept creation

Our design team begins by producing mockups and wireframes, focused on both aesthetics and functionality. The goal is to create a design that is visually appealing, reflects your brand, and is user-friendly.

3

Content development

A great care home website needs compelling and informative content. We work with you to create high-quality content that resonates with self-funding families, from staff introductions to details about the care provided, all while ensuring it is optimised for search engines.

4

Website build

Once the design and content are approved, we move to development. Our web development team ensures your website is fast, secure, mobile-friendly, and compliant with accessibility standards. Special attention is given to creating an easy-to-use content management system (CMS) so your team can manage updates in the future.

5

User testing

Before launch, we rigorously test the site for performance, usability, and functionality across various devices and browsers. We also gather feedback from real users, including potential residents and their families, to ensure the site is intuitive, engaging, and meets their needs.

6

Website launch

Once the site has passed all user-testing and feedback has been incorporated it's time to go live with your new website.

7

Tailored training

We provide your team with full training on how to update and manage the website, ensuring you’re confident in handling future content changes, updates, and basic maintenance.

How much involvement is needed from you?

We like to work closely with you but we understand your job is wide ranging and you're busy. You can be involved at every step of the way or involved for sign off only.

A minimum of 30 mins - 1 hour of your time each week

30 years experience.

Avoid Low Occupancy.

Track your results in real-time.

Knowing what is and isn’t working is critical to continual improvement. Working with Care Launch means you have access to our custom built reporting dashboard so you can see what’s driving results in real-time. Showcasing value is critical to stakeholder buy-in and investment. We can work with you to build reports, boardpacks and even present the data.

Our team has over 30 years of experience generating demand with SEO.

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Seen enough?

We help care homes maximise occupancy with self-funding families. Need to talk to us?

Want to learn more about how it works?

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1

Complete marketing solution

2

Optimised for one result

3

Rapid delivery

4

Result guarantee

5

Industry informed

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Embedded in your business

this is what we can do

Seen enough?

We help care homes maximise occupancy with self-funding families. Need to talk to us?

FAQs

How long will my website project take?

Typically a care launch website project takes 6 months from start to launch!

How much will my website cost?

Our website projects for medium-sized care home groups start from £12,000.

Can you support my existing website?

Yes, absolutely. Our team can help you maintain and update your existing website.