Marketing Advice Our blog

Many care providers spend big on the keyword “care homes near me”, but data shows up to 90% of enquiries are from job seekers. Refine your ad targeting and filter career enquiries to make your budget work harder.

New Care Launch x Found by Lottie partnership helps care providers track enquiries and improve marketing results.

Finding the right marketing agency for your care home is not only about getting more enquiries. It is about attracting more private-paying families, and working with people who understand the day-to-day challenges of running a care business and who can deliver effective results in a seamless, easy and reliable way.

If you are a care home owner or manager, this guide will walk you through practical steps to attract more private-paying families. This is not just about marketing. It is about trust, understanding what families need, and making your home feel like the right choice when it matters most.

The care sector is facing pressures. Occupancy rates are constantly on your mind, and attracting self-funding residents can make a real difference, not just to your bottom line, but to your ability to reinvest in your facilities and your team, ensuring you can continue to offer exceptional care.

There are 8 key areas to why audience-first content is important for businesses and customers alike. This blog discusses each of these areas.