Digital Marketing for Care Homes

Are you struggling to get enough enquiries to fill your care home’s beds with private funded residents? Don’t know who to trust in helping you move your marketing efforts online?

Here at Care Launch, we can help. Let us explain.

Families looking for care, search everywhere…

…from the local newspaper to TikTok and Instagram.

Care journeys are stressful and unfamiliar.

Families often carry deeply held reservations about residential care — and before they'll ever pick up the phone or submit an enquiry, they need reassurance. They need to trust you.

At Care Launch, we help you earn that trust by guiding families through their decision-making process using copy, video, and social content that answers their questions and addresses their concerns, from the first search for care all the way through to booking a tour.

A single-channel approach won't cut it in today's care market. Families begin their research across Google, paid ads, YouTube, and social media platforms.

You win by positioning your care home consistently across every one of those touchpoints.

You win by conveying your message in front of families across these marketing platforms.

read how this is done here

Digital Marketing Designed to Maximise Occupancy

At Care Launch, our team specialise in crafting complete digital marketing strategies that put your care homes front and centre for families searching for the right care for their loved ones.

SEO That Puts You Ahead of the Competition

Our SEO strategies are designed to get your care home seen first. We optimise your website from the ground up, creating audience-first content that ensures you stand out in the SERPs. Whether families are searching for care advice or specific services, we make sure they find you.

Social Media That Engages and Converts

With more and more families turning to social media platforms for guidance and support, we create content that resonates. Our engaging posts not only inform but also drive your audience directly to your website, transforming interest into action.

Video Content That Captivates

Break down misconceptions about care homes with specially designed videos that showcase your homes’ unique approach to care. Our expertly produced videos foster emotional connections with families, making your home the clear choice.

PPC Campaigns That Drive Action

Boost your care home’s visibility and attract the right traffic with our expertly crafted PPC campaigns. We strategically target platforms where families are actively searching about their care options, ensuring your message reaches those who need it most.

We don’t just help you get noticed; we ensure that families are equipped with all the information they need to take the next step toward choosing your care home and submitting an enquiry.

30 years' experience.

Avoid Low Occupancy.

Track your results in real-time.

Knowing what is and isn’t working is critical to continual improvement. Working with Care Launch means you have access to our custom built reporting dashboard so you can see what’s driving results in real-time. Showcasing value is critical to stakeholder buy-in and investment. We can work with you to build reports, boardpacks and even present the data.

talk to us today

Seen enough?

We help care homes maximise occupancy with self-funding families. Need to talk to us?

See how we did it!

watch us at work

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Complete marketing solution

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Optimised for one result

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Rapid delivery

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Result guarantee

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Industry informed

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Embedded in your business

this is what we can do

Seen enough?

We help care homes maximise occupancy with self-funding families. Need to talk to us?

FAQs

Do you guarantee results?

We’re care home marketing specialists with a track record of delivering results. That’s why you do not pay anything to Care Launch until you’ve had your first lead from our campaigns.

Do you work with care homes who have never worked with an agency before?

Yes. We work closely with a number of care providers across the UK. Many had never worked with an agency before working with Care Launch. Our team can host and provide training sessions to ensure you and your team understand every aspect of your care launch marketing strategy.

How will I know if the strategy is working?

Track your results in real-time. 

Knowing what is and isn’t working is critical to continual improvement. Working with Care Launch means you have access to our custom built reporting dashboard so you can see what’s driving results in real-time. 

Showcasing value is critical to stakeholder buy-in and investment. We can work with you to build reports, board-packs and even present the data.