Using Real Conversations to Show Life at Richmond Villages

Care Launch partnered with Richmond Villages by Bupa to create a series of unscripted videos featuring residents and local school children. Designed for social media, the content highlights day-to-day life in the villages and has reached thousands online.

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Overview
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Care Launch partnered with Richmond Villages by Bupa to create a video series for their Great Generations campaign. The concept brought together residents and local primary school children for unscripted conversations about life, values, and everyday experiences.

Filmed at Richmond Villages Bede in Coventry, the series captures real interactions — light, thoughtful, and often funny — offering a clear, human view of life in the villages. Our team handled the creative direction, filming, and editing, with content built specifically for social media.

The videos have now been seen thousands of times across different platforms, helping Richmond Villages connect with families and local communities in a meaningful and accessible way.
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" My experience with Care Launch has been incredible. I think the team are absolutely visionary and it's really rare that you come across a group of marketeers that fully, fully understand what our offering is.

They are so hands on with our staff and our residents and they share the same vision that we do in how we want to communicate, why our villages are so special. I'm so impressed with everything that we've done to date. So if you want to communicate to your target audience what truly makes your villages and care homes special in a creative and authentic way, then these are the people to do it with."

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Lucia Briant, Marketing Manager, Richmond Villages