What we do
‍AI Search Optimisation for Care Homes

The search landscape has changed. Families now find care through Google AI Overviews, ChatGPT, and Perplexity — not just a list of links. We make sure your home shows up there.

Get Found Online by More Families

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With content that speaks to your ideal families at every stage of their care seeking journey.

Families are asking AI. Is your care home answering?

Most care providers are optimised for a version of search that no longer exists.
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If your content isn't structured for AI-powered discovery, you're invisible at the exact moment a family reaches out for help.
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We fix that.

“If your content isn't built for AI search, you're not losing rankings — you're losing families before they've ever seen your name.”

Claire Fry, Ashberry Healthcare

why not

see for yourself!

AEO and GEO — explained simply

AEO (Answer Engine Optimisation) Your content gets selected by Google as the direct answer — appearing inside AI Overviews and Featured Snippets, above all other results.
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GEO (Generative Engine Optimisation) Your care home gets cited by AI tools like ChatGPT, Claude, and Gemini when families ask for care recommendations.
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Traditional SEO The foundation everything else is built on. Without it, neither AEO nor GEO can perform.
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We call this combination New Search — and we optimise for all three simultaneously.

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How is it different from standard SEO?

Standard SEO gets you ranked. New Search gets you recommended — by Google's AI, by chatbots, and by the tools families increasingly trust more than a list of links.

Here’s what you can expect if you work with us.

Commercial kick-off

We learn your homes, your targets, and your gaps.

AI readiness audit

We assess your existing content against AEO and GEO criteria — and find what's missing.

Audience research

We map how families search for care across Google, AI tools, and voice search.

Content creation

Copy built to be cited by AI, extracted by Google, and trusted by families.

Content strategy

Now we understand what makes you uniquely you, what your competitors are doing and have built solid foundations it’s time for us to create your content strategy.

Content production and distribution

Then we get to work. Our video team creates videos of your homes, your residents, their families and your staff. The people self-funding families want to hear from. Our SEO team writes content that answers the questions we know people are asking.

Track and refine

Real-time reporting across traditional and AI search surfaces.

People. Not algorithms.

Behind every search query is a family making one of the hardest decisions of their lives.
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We start with them — not keywords. Every content strategy we build is designed to meet families with clarity at the moment they need it most.

"We work with care providers because families searching for care deserve to find the right answer quickly. We make sure that answer is you."

What We Can Do

AI Overview optimisation — structure your content to appear inside Google's AI-generated answers
LLM citation strategy — make your care home a referenced source in ChatGPT, Perplexity, and Gemini responses
Featured Snippet targeting — claim position zero for high-intent care search queries
People Also Ask (PAA) content — answer the exact questions families ask during their care search journey
Traditional SEO foundation — technical optimisation, local search, and entity-based keyword strategy
Content creation — care home copy written to satisfy both human readers and AI extraction
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Real-time reporting dashboard — track your visibility across traditional and AI search in one place

Our team has over 30 years of experience generating demand with SEO.

talk to us today

Building on existing SEO?

New Search works best on a strong SEO foundation. If you're not yet ranking on Google, start with our SEO for Care Homes service first.

Want to learn how care home SEO works?

watch this video

Complete marketing solution

Optimised for one result

Rapid delivery

Result guarantee

Industry informed

Embedded in your business

this is what we can do

Seen enough?

We help care homes maximise occupancy with self-funding families. Need to talk to us?

FAQs

Do you guarantee results from AI Search Optimisation?

We can't guarantee specific rankings or AI citations — no agency can, and those that claim to should be approached with caution. What we do guarantee is that we apply the most current, evidence-based methodology for AEO and GEO, and we don't charge you until you've had a Care Launch enquiry visit your home.

Is AI Search Optimisation relevant if my care home already does SEO?

Yes. Traditional SEO and New Search optimisation serve different surfaces. Your SEO may rank you well in Google's organic results while your content is entirely absent from AI Overviews, Featured Snippets, and LLM-generated answers. Both need to work together.

What types of care home does Care Launch work with?

We work with residential care homes, nursing homes, dementia care providers, retirement living operators, home care providers, and respite care services across the UK.

How quickly will I see results?

AI search visibility can shift faster than traditional SEO rankings because it depends on content quality and structure rather than domain authority alone. Many clients begin appearing in AI Overviews and Featured Snippets within the first 30 days of content going live.

Who creates the content?

Our specialist copywriters produce all content in close partnership with your team. We ensure everything is accurate, CQC-compliant in tone, and reflective of what makes your homes genuinely exceptional.