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Your content should provide practical value to your audience, offering solutions to their problems or answers to their questions. It's simple - if you can help answer a question for a particular type of customer to your business, it should be a useful piece of content.

Audience-First content is content created for your audience, with their perspective in mind. Unlike traditional SEO content creation that prioritised producing content optimised for search engines, audience-first content uses data from your audience served in mediums defined by your audience.